In one of their sumptuous exhibitions, the Victoria and Albert Museum asked “What is luxury?” They recognised it has a long history of controversy. For some, it’s about materials. Others focus on craftsmanship, exclusivity, or service. Our definition reflects our cultural values as well as our personal tastes.
Luxury also means different things in each of our “Ultimate Luxury” properties. At Botswana’s Zarafa Dhow Suite, the USP is privacy. There are just two opulent guest suites here, set in the 320,000 acre Selinda Reserve. Mozart plays on the gramophone, the wine glasses are lead crystal, and your attentive staff are always on hand.
Elsewhere, luxury can be about the facilities. Oberoi’s Wildflower Hall in Shimla - a castle-like building atop a mountain - might well have been the inspiration for Wes Anderson’s The Grand Budapest Hotel. Guests here can drink single malt amongst the antique war memorabilia in the Cavalry Bar, take yoga classes with a Himalayan, enjoy rejuvenating treatments in the spa, and swim beneath crystal chandeliers.
Tell us how you define luxury, and we’ll select you a Journeysmiths property to match.